A Marketing Experiment…

May 20, 2007 at 9:20 am 1 comment

This blog is a marketing experiment.  It is one man’s attempt to develop the aptitudes required to be an innovator in the approaching Conceptual Age.  It stems from the ideas put forth by Daniel Pink in his book, “A Whole New Mind: Why Right-Brainers Will Rule The Future“.  I found his book very relevant to our time and believe that his ideas (specifically the six aptitudes he believes will be required for success in the Conceptual Age) will drive innovations in all types of industries in the years to come.  I should mention the six right-brain aptitudes he delves into are:

  1. design
  2. story
  3. symphony
  4. empathy
  5. play
  6. and, meaning

While I still believe we are definitely in the Information Age, we are seeing an increasing amount of innovation in so-called left-brain jobs coming from right-brain thinking orientations.  I believe, as does Pink, that as we move into the next age, what he calls the Conceptual Age, a whole-brain type of thinking (meaning both left and right brain in symphony) will be required for not only success in business, but also in life.

Currently, I am a Business Administration student at Red River College in Winnipeg, Manitoba, Canada.  I’m majoring in marketing, but am of the belief that traditional education in itself does not cut it in the current marketplace.  As such, this blog will track my attempt to move out of the traditional bounds of business education and develop the skills required for success in the future marketplace.  In some ways, it could be said to be an experiment in personal branding or forging a branded online reputation.  Ultimately, I suppose that is the goal, consciously or subconsciously, of every user of Web 2.0 technologies.  If that is the case, I hope I am able to convey to the reader a personal brand that is new, out-of-the-box, and malleable enough to cross the boundaries of different industries.  A Conceptual Age brand, prepared for release into the market, before we even fully enter this new age.


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