First Step In Branding A Product
I was thinking today about this blog and even though I haven’t been working on it for to long, I’ve come to a realization. I originally started this blog as a sort of project in personal branding. My aim as I work through school, rather than just coast through, finish my courses and find some dull desk job, is to apply the things I learn in school and out to a variety of projects that would “brand” me so to speak as a type of “product” in the employment marketplace. I don’t mean to wax philosophical or anything, but as I look at the direction of this blog, it seems to be more an examination of the product and the overall business environment rather than the actual branding of the product. So, to preserve the integrity of the “product”, I’m announcing a new direction for this project. While I suppose it still, in the end, will form a part of my “personal brand”, this blog’s new aim is to explore the business environment and the interesting and innovative “goings-on” and “idea generation” happening within it. It will stay more or less within the bounds of the Conceptual Age concept, so it will explore the slightly “different” or I suppose if you really want to be grand about it, the “revolutionary” in the business world. Any attempt to brand a product will definitely be more successful if the product and the product’s environment are first well understood.
Entry filed under: Personal Branding.